DPSS Annual Report 24_25 FLIP v16_compressed

Communications Team Wins Regional and Statewide Recognition

• Polaris award, Newsletter/ Periodical category

• First place Star award in Community Event Coverage for 2023 Adoption Day video • First place Star award in Social Media Efforts for the My Why video series • Third place in Profile-Employee for MyWhy campaign

• Bronze Award for the 2023/2024 Grand Jury Report • Bronze Award, Healthy Crownz Brochure

• Capella award, Campaign-Internal Relations and Tactics-Magazine category

Answer the Call: Putting a Need for Loving Homes in the Super Bowl Spotlight

With more than 3,000 children in Riverside County foster care, Children’s Services and its partners are committed to finding lov ing foster and adoptive homes for each one. This mission drives the Office of Communications to identify innovative strategies to increase community awareness of this critical need. Guided by research, surveys, and community feedback, the Office of Communications developed a public service announcement to increase awareness and recruit foster and adoptive families. DPSS’ Office of Communications launched Answer the Call, a bilingual public service announcement. The 30 second com mercial debuted as a Super Bowl Sunday commercial that aired in seven zones on Spectrum’s Fox Deportes. The commercial has also been used widely on all the department’s social media and during presentations.

Strategic Communications Reenergizes the Desert’s Premier Employment Expo

The Riverside County Department of Public Social Services partnered with Housing and Workforce Solutions to promote the 29th Valley Wide Employ ment Expo, the largest job fair in the Coachella Valley, held each September. After the Expo experienced a post pan demic decline in attendance, the DPSS

Office of Communications launched a seven month, research driven multime dia campaign using digital advertising, social media, video, news outreach and community partnerships. The campaign exceeded all goals, increasing atten dance from prior years by 54.6 percent to 1,469 job seekers, recruiting 90 em

ployers, generating more than 640,000 advertising impressions and securing extensive regional media coverage. The effort reestablished the Expo as the region’s premier job connection event for employers and Coachella Valley job seekers.

Riverside County Department of Public Social Services | Annual Report 2024 - 2025

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