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RIVERSIDE COUNTY DEPARTMENT OF PUBLIC SOCIAL SERVICES | 87

End of Federal Health Emergency Spurs Massive Communication and Outreach Effort W ith the ending of the Federal Public Health Emergency, approximately 37,000 Medi-Cal households were required to complete a yearly renewal beginning in June 2023. To assist DPSS new with Medi-Cal in 2024” to generate continuing outreach on social media. As Fiscal Year 23/24 ended, efforts to assist with Medi-Cal renewals and merge customers into self-service options continued.

offices and support existing customers’ continued access to equitable, coordinated care, COB led a new initiative called, “Renewal Friday,” which began in October 2023. COB teams visited all DPSS offices to engage, educate and raise awareness about the renewal requirements. COB’s Program Specialists also conducted educational presentations for community organizations and agency partners to help them assist their customers with the renewal process. In addition, COB partnered with Molina HealthCare, Catholic Charities and the Department of Health Services, Navigator’s project to assist with Medi Cal retention and renewal process for all MC customers. This collaborative effort underscores COB’s commitment to community and the significant impact we are making together!

The DPSS Office of Communications created a “What’s